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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Bringing the corporate brand to life: The brand manager as practical author

Lookup NU author(s): Dr Benjamin Golant

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Publication metadata

Author(s): Golant BD

Publication type: Article

Publication status: Published

Journal: Journal of Brand Management

Year: 2012

Volume: 20

Issue: 2

Pages: 115-127

Print publication date: 10/08/2012

ISSN (print): 1350-231X

ISSN (electronic): 1479-1803

Publisher: Palgrave Macmillan Ltd.

URL: http://dx.doi.org/10.1057/bm.2012.44

DOI: 10.1057/bm.2012.44


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