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Towards an Integrated Approach to Corporate Sustainability: The Role of Multi-Stakeholder Value Co-Creation in the Food and Beverage Sector

Lookup NU author(s): Dr Shanta DavieORCiD, Dr Nosheen KhanORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Abstract

© 2026 The Author(s). Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd.The growing emphasis on sustainability has prompted companies to engage with stakeholders in addressing environmental and social challenges. This paper investigates how companies and stakeholders co-create value through a collaborative and iterative process that facilitates the formulation and implementation of sustainable strategies. Using a multi-case study approach, we examine three multinational companies in the food and beverage sector of Pakistan. Data were collected through official reports and 26 semi-structured interviews. Through systematic coding, we identified nine interdependent aspects of the value co-creation process, spanning stakeholder motivations, resource exchange, accountability mechanisms and sustainable outcomes, which informed the development of an integrated corporate sustainability framework. We introduce the concept of co-sustainability to capture the participatory, iterative and context-sensitive nature of this process. The paper contributes to the literature on value co-creation, strategic stakeholder integration and sustainability governance, while offering practical insights for companies operating in environmentally vulnerable and institutionally fluid contexts.

Publication metadata

Author(s): Altaf M, Davie S, Khan N, Su C

Publication type: Article

Publication status: Published

Journal: Business Strategy and the Environment

Year: 2026

Pages: epub ahead of print

Online publication date: 02/07/2026

Acceptance date: 24/05/2026

Date deposited: 13/07/2026

ISSN (print): 0964-4733

ISSN (electronic): 1099-0836

Publisher: John Wiley and Sons Ltd

URL: https://doi.org/10.1002/bse.71135

DOI: 10.1002/bse.71135

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