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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences

Lookup NU author(s): Dr Hao DuORCiD, Dr Saurabh BhattacharyaORCiD

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Publication metadata

Author(s): Du H, Filieri R, Bhattacharya S

Publication type: Article

Publication status: Published

Journal: Journal of Interactive Marketing

Year: 2026

Pages: epub ahead of print

Online publication date: 08/12/2025

Acceptance date: 19/02/2025

ISSN (print): 1094-9968

ISSN (electronic): 1520-6653

Publisher: Sage Publications, Inc.

URL: https://doi.org/10.1177/10949968251408779

DOI: 10.1177/10949968251408779


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