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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

No Time to Enjoy the Extra! Aging and Consumers’ Responses to Volume-Based Sales Promotions

Lookup NU author(s): Dr Chloe HuangORCiD

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Licence

This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Publication metadata

Author(s): Huang J, Xu F, Fan L, Jiang Y

Publication type: Article

Publication status: Published

Journal: Journal of the Academy of Marketing Science

Year: 2026

Pages: epub ahead of print

Online publication date: 09/05/2026

Acceptance date: 20/04/2026

Date deposited: 19/05/2026

ISSN (print): 0092-0703

ISSN (electronic): 1552-7824

Publisher: Springer New York LLC

URL: https://doi.org/10.1007/s11747-026-01160-6

DOI: 10.1007/s11747-026-01160-6

Data Access Statement: Data are available upon request/reasonable request.


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Funding

Funder referenceFunder name
National Natural Science Foundation of China Grant [72425015]
The Hong Kong Polytechnic University

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