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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Exploring the creative revolution brought by digital technologies in the production of advertising messages

Lookup NU author(s): KC Chandrasapth, Professor Natalia YannopoulouORCiD

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Publication metadata

Author(s): Chandrasapth K, Yannopoulou N

Editor(s): Chen S;

Publication type: Book Chapter

Publication status: Published

Book Title: Digital Globalization of Creative Industries

Year: 2025

Volume:

Pages: 314

Online publication date: 14/10/2025

Acceptance date: 28/08/2024

Series Title: Advancing International Strategic Management

Publisher: Edward Elgar

URL: https://doi.org/10.4337/9781035314775

DOI: 10.4337/9781035314775

Library holdings: Search Newcastle University Library for this item

ISBN: 9781035314768


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