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Evaluating tourist perceptions of architectural heritage values at a World Heritage Site in South-East China: The case of Gulangyu Island

Lookup NU author(s): Dr Andrew LawORCiD

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Abstract

© 2024 The AuthorsTourism has become an important economic pathway through which heritage is valued. This paper evaluates tourist perceptions of architectural heritage at a World Heritage Site by combining Global Positioning System-tracking, questionnaire survey, Ordered Probit Model, and marginal utility analysis, and compares it with a broader expert and state led interpretation for optimization of heritage values inheritance by content analysis and matching model. The results respectively reveal the core value of tourist perceptions, and indicate the consistency and the degree of mismatch between tourist perception and institutional interpretation. Management implications are suggested for decision-making and planning optimization of heritage tourism sites.

Publication metadata

Author(s): Li Y, Liang J, Huang J, Shen H, Li X, Law A

Publication type: Article

Publication status: Published

Journal: Journal of Hospitality and Tourism Management

Year: 2024

Volume: 60

Pages: 127-140

Print publication date: 01/09/2024

Online publication date: 04/07/2024

Acceptance date: 30/06/2024

ISSN (print): 1447-6770

ISSN (electronic): 1839-5260

Publisher: Elsevier Ltd

URL: https://doi.org/10.1016/j.jhtm.2024.06.018

DOI: 10.1016/j.jhtm.2024.06.018

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