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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Consumer Cultural Affiliation and Acculturation Amongst Ethnic Minority Consumers: An Approach from Social Identity Theory

Lookup NU author(s): Dr Sammie Nguyen, Professor Andrew LindridgeORCiD, Professor Natalia YannopoulouORCiD

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Publication metadata

Author(s): Nguyen D, Lindridge A, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing

Year of Conference: 2023

Acceptance date: 27/06/2023

Publisher: Academy of Marketing

URL: https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Library holdings: Search Newcastle University Library for this item

ISBN: 9781399958042


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