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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

A Conceptualisation of Consumer Multiculturation

Lookup NU author(s): Dr Sammie Nguyen, Dr Qionglei YuORCiD, Professor Natalia YannopoulouORCiD

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Publication metadata

Author(s): Nguyen D, Yu Q, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy Annual Conference (EMAC 2022)

Year of Conference: 2022

Pages: A2022-107577

Online publication date: 24/05/2022

Acceptance date: 02/04/2018

Publisher: European Marketing Academy

URL: https://proceedings.emac-online.org/index.cfm?abstractid=A2022-107577&A%20Conceptualisation%20of%20Consumer%20Multiculturation


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