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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Market Versus Cultural Myth : A Skin-Deep Analysis of the Fairness Phenomena in India

Lookup NU author(s): Professor Andrew LindridgeORCiD

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Publication metadata

Author(s): Bhogal-Nair A, Lindridge AM

Editor(s): Minowa Y; Belk R

Publication type: Book Chapter

Publication status: Published

Book Title: Consumer Culture Theory in Asia : History and Contemporary Issues

Year: 2021

Pages: 225-241

Print publication date: 28/12/2021

Online publication date: 27/12/2021

Acceptance date: 01/08/2021

Series Title: Routledge Frontiers in the Development of International Business, Management and Marketing

Publisher: Routledge

Place Published: New York

URL: https://doi.org/10.4324/9781003111559-17

DOI: 10.4324/9781003111559-17

Notes: 9781003111559 ebook ISBN.

Library holdings: Search Newcastle University Library for this item

ISBN: 9780367629496


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