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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Exploring the Influence of Leadership Ethics on Employees' Brand Loyalty: A Constructivist Grounded Theory

Lookup NU author(s): Dr Doane Ye, Professor Suraksha Gupta, Dr Eftychia Palamida

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Publication metadata

Author(s): Ye Doane, Gupta Suraksha, Siala Haytham, Palamida Eftychia

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 6th International Conference of Marketing Strategy and Policy

Year of Conference: 2022

Online publication date: 07/10/2022

Acceptance date: 25/07/2022

Publisher: Marketing Strategy and Policy

URL: https://mspresearchcenter.com/


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