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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

What we do know and don’t know about marketing communications on mature consumers

Lookup NU author(s): Professor Natalia YannopoulouORCiD, Professor Danae ManikaORCiD, KC Chandrasapth, Dr Mina Tajvidi

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Publication metadata

Author(s): Yannopoulou N, Manika D, Chandrasapth K, Tajvidi M, Wells V

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2023

Volume: 57

Issue: 8

Pages: 1969-1995

Online publication date: 19/05/2023

Acceptance date: 26/03/2023

Date deposited: 29/03/2023

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/EJM-12-2020-0906

DOI: 10.1108/EJM-12-2020-0906

ePrints DOI: 10.57711/j594-tf32


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