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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0

Lookup NU author(s): Dr Ye Yan, Professor Suraksha Gupta, Dr Tana Licsandru, Professor Klaus SchoeferORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Publication metadata

Author(s): Yan Y, Gupta S, Licsandru T, Schoefer K

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2022

Volume: 104

Pages: 136-149

Print publication date: 01/07/2022

Online publication date: 04/05/2022

Acceptance date: 20/04/2022

Date deposited: 20/04/2022

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.indmarman.2022.04.013

DOI: 10.1016/j.indmarman.2022.04.013

ePrints DOI: 10.57711/8tjr-gn13


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