Toggle Main Menu Toggle Search

Open Access padlockePrints

The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Artist Brand Transformations: A Geological Perspective

Lookup NU author(s): Professor Andrew LindridgeORCiD

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Abstract

Using a Deleuzian assemblage theory lens and informed by a qualitative methodology exploration of David Bowie’s (1947-2016) 50-year career, this paper develops a geology of brand transformation. We find that brand stratification, consumer heterogeneity and noise and silence are important processes in an artist brand’s ability to evolve over time.

Publication metadata

Author(s): Eagar T, Lindridge AM, Martin D

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Consumer Culture Theory Conference 2022

Year of Conference: 2022

Online publication date: 07/07/2022

Acceptance date: 02/04/2018

URL: https://cctc2022.org/

Share