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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

No Time to Enjoy the Extra! Aging and Consumer Reaction Toward Volume-Based Promotion

Lookup NU author(s): Dr Chloe HuangORCiD

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Publication metadata

Author(s): Huang J, Fan L, Jiang Y

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 52nd Association for Consumer Research Annual Conference

Year of Conference: 2021

Pages: 215-216

Online publication date: 30/10/2021

Acceptance date: 22/06/2021

Publisher: Association for Consumer Research

URL: https://acr.memberclicks.net/assets/docs/vol49.pdf

Library holdings: Search Newcastle University Library for this item

ISBN: 9780915552825


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