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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

An Arendtian Perspective on Responsibilized heroes: Why marketing needs a new model of heroic action

Lookup NU author(s): Dr Josephine Go JefferiesORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


Publication metadata

Author(s): Go Jefferies J

Publication type: Article

Publication status: Published

Journal: Marketing Theory

Year: 2023

Volume: 23

Issue: 1

Pages: 33-57

Print publication date: 01/03/2023

Online publication date: 18/11/2022

Acceptance date: 13/09/2022

Date deposited: 30/01/2023

ISSN (print): 1470-5931

ISSN (electronic): 1741-301X

Publisher: Sage Publications Ltd.

URL: https://doi.org/10.1177/14705931221139318

DOI: 10.1177/14705931221139318


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