Toggle Main Menu Toggle Search

Open Access padlockePrints

The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

Lookup NU author(s): Dr Tana Licsandru

Downloads

Licence

This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by Springer, 2019.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Nakata C, Demangeot C, Kipnis E, Cui CC, Pullig C, Licsandru TC

Editor(s): Rossi P.; Krey N.

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Conference: 2019

Pages: 681-682

Online publication date: 02/04/2019

Acceptance date: 02/04/2019

Date deposited: 18/07/2019

ISSN: 2363-6165

Publisher: Springer

URL: https://doi.org/10.1007/978-3-030-02568-7_185

DOI: 10.1007/978-3-030-02568-7_185

Library holdings: Search Newcastle University Library for this item

ISBN: 9783030025670

Share