Toggle Main Menu Toggle Search

Open Access padlockePrints

The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Authentic Ethnic Advertisement Perceptions

Lookup NU author(s): Nora Alomar, Professor Natalia YannopoulouORCiD, Professor Klaus SchoeferORCiD

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Alomar N, Yannopoulou N, Schoefer K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: AMSAC 2019: Marketing Opportunities and Challenges in a Changing Global Marketplace

Year of Conference: 2019

Pages: 579–580

Online publication date: 16/06/2020

Acceptance date: 26/12/2018

Publisher: Academy of Marketing Science

URL: https://doi.org/10.1007/978-3-030-39165-2_238

DOI: 10.1007/978-3-030-39165-2_238

Library holdings: Search Newcastle University Library for this item

Series Title: Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

ISBN: 9783030391645

Share