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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Towards a Model of Inclusive Ethnic Advertising: An Abstract

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Licsandru TC, Cui CC

Editor(s): Wu S., Pantoja F., Krey N.

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Conference: 2020

Online publication date: 16/06/2020

Acceptance date: 02/04/2018

Publisher: Springer, Cham

URL: https://doi.org/10.1007/978-3-030-39165-2_88

DOI: 10.1007/978-3-030-39165-2_88

Library holdings: Search Newcastle University Library for this item

Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISBN: 9783030391652

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