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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Ethnic marketing to the global millennial consumers: Challenges and opportunities

Lookup NU author(s): Dr Tana Licsandru

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2019

Volume: 103

Pages: 261-274

Print publication date: 01/10/2019

Online publication date: 23/02/2019

Acceptance date: 26/10/2018

Date deposited: 20/11/2018

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2019.01.052

DOI: 10.1016/j.jbusres.2019.01.052


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