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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Mono-ethnic marketing communications: enhancing ethnic congruence or manipulative intent?

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Cui CC, Licsandru TC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 21st Academy of Marketing Science World Marketing Congress

Year of Conference: 2018

Online publication date: 27/06/2018

Acceptance date: 24/01/2018

Publisher: Academy of Marketing Science

URL: https://www.ams-web.org/event/2018WMC


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