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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

An Exploratory Study on Consumers’ Perceptions of Mono-and Multiethnic Marketing: An Abstract

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Licsandru TC, Cui CC

Editor(s): Patricia Rossi

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2016 Academy of Marketing Science (AMS) World Marketing Congress

Year of Conference: 2017

Pages: 649-650

Online publication date: 30/04/2017

Acceptance date: 30/04/2017

Publisher: Springer, Cham

URL: https://doi.org/10.1007/978-3-319-47331-4

DOI: 10.1007/978-3-319-47331-4

Series Title: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

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