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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

"It's an illusion, but it looks real!" Consumer affective, cognitive and behavioural responses to augmented reality applications

Lookup NU author(s): Dr Ana Javornik

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Publication metadata

Author(s): Javornik A

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2016

Volume: 32

Issue: 9-10

Pages: 987-1011

Online publication date: 11/05/2016

Acceptance date: 18/02/2016

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge

URL: http://dx.doi.org/10.1080/0267257X.2016.1174726

DOI: 10.1080/0267257X.2016.1174726


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