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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Lookup NU author(s): Dr Ana Javornik

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Publication metadata

Author(s): Javornik A

Publication type: Article

Publication status: Published

Journal: Journal of Retailing and Consumer Services

Year: 2016

Volume: 30

Pages: 252-261

Print publication date: 01/05/2016

Online publication date: 23/02/2016

Acceptance date: 09/02/2016

Date deposited: 21/02/2018

ISSN (print): 0969-6989

ISSN (electronic): 1873-1384

Publisher: Pergamon Press

URL: http://dx.doi.org/10.1016/j.jretconser.2016.02.004

DOI: 10.1016/j.jretconser.2016.02.004


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Funding

Funder referenceFunder name
P1TIP1_158595

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