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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers

Lookup NU author(s): Professor Klaus SchoeferORCiD, Professor Markus Blut, Charles Kemp

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This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Group Publishing Ltd, 2017.

For re-use rights please refer to the publisher's terms and conditions.


Publication metadata

Author(s): Sichtmann C, Schoefer K, Blut M, Kemp C

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2017

Volume: 51

Issue: 1

Pages: 200-218

Online publication date: 13/02/2017

Acceptance date: 02/07/2016

Date deposited: 06/07/2016

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Group Publishing Ltd

URL: https://doi.org/10.1108/EJM-08-2013-0460

DOI: 10.1108/EJM-08-2013-0460


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