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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Get Electric Vehicles Going - A Segmentation Approach for the Adoption of Electric Vehicles in Organizations

Lookup NU author(s): Professor David Woisetschlager, Professor Christof Backhaus

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Author(s): Mueller D, Woisetschlaeger DM, Ommen NO, Backhaus C

Editor(s): Compiled by Alan Bradshaw; Mikko Laamanen; and Alexander Reppel

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Abstracts from the 2014 Macromarketing Conference

Year of Conference: 2015

Pages: 131-131

Print publication date: 01/03/2015

Online publication date: 22/09/2014

ISSN: 0276-1467

Publisher: Sage Publications, Inc.

URL: http://dx.doi.org/10.1177/0276146714550875

DOI: 10.1177/0276146714550875

Notes: Macromarketing and the Crisis of the Social Imagination Proceedings of the 39th Annual Macromarketing Conference

Library holdings: Search Newcastle University Library for this item

Series Title: Journal of Macromarketing

ISBN: 15526534

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