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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Product Bundling Strategies in Swedish Markets: Links to Business Orientation and Perceived Effects on Consumer Influence

Lookup NU author(s): Dr Anders Wappling

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Publication metadata

Author(s): Wappling A, Strugnell C, Farley H

Publication type: Article

Publication status: Published

Journal: International Journal of Consumer Studies

Year: 2010

Volume: 34

Issue: 1

Pages: 19-27

ISSN (print): 1470-6423

ISSN (electronic): 1470-6431

Publisher: Wiley-Blackwell Publishing Ltd.

URL: http://dx.doi.org/10.1111/j.1470-6431.2009.00827.x

DOI: 10.1111/j.1470-6431.2009.00827.x


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