Business and Market Models of Brokerage in Network-Based Commerce

Strens, MR; Martin, MJ; Dobson, JE; Plagemann, S

Business and Market Models of Brokerage in Network-Based Commerce

Lookup NU author(s): Dr Margaret Strens, Professor Mike Martin, Emeritus Professor John Dobson

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Abstract

Enterprise models, based on the responsibilities and relationships underlying market activities, are used to provide a framework for representing and analysing the activity of brokerage in network-based commerce. Examples of models are presented that represent new configurations of systems, services and processes. Three distinct phases of brokerage are recognised: rendezvous, transaction and post-sales. The security requirements for transactions in broking are so much greater than those for information provision over the Internet that separate business cases can be made for each.